May 2005

In my last post (and earlier missives) I noted that behaviour is the key starting point to address sustainability issues. If you remember from the… Read More »Japanese show the behavior change route to sustainability

One of the keys to understanding and getting involved in sustainability is to understand the power of the consumer. Let’s look at the basics in… Read More »Consumer Power. If you never start the car you don’t pollute.

Let’s give it to you straight as we see it, and try and point you in a constructive direction. We also want you to work… Read More »Public Sector should operate a Zero tolerance policy on counter sustainability

I’ve been following the debate about WHY GLOBAL WARMING IS BRANDED SO BADLY. See Tom Peters blog marketing global warming. Gill Friend (click on title)… Read More »Global Warming weakly branded?