{"id":2248,"date":"2004-11-24T13:43:00","date_gmt":"2004-11-24T12:43:00","guid":{"rendered":"http:\/\/avbp.net\/?p=2248"},"modified":"2004-11-24T13:43:00","modified_gmt":"2004-11-24T12:43:00","slug":"new-invention-update-the-corporate-wellness-officer","status":"publish","type":"post","link":"https:\/\/avbp.net\/?p=2248","title":{"rendered":"New Invention #update: The Corporate Wellness Officer"},"content":{"rendered":"<p>Health is too important to be left to health professionals. Every company should have its own CWO &#8211; Chief Wellbeing Officer. <\/p>\n<p>The responsibilities of the CWO:<\/p>\n<p>MAXIMIZE health &#038; well-being of employees (reduces insurance costs, increases efficiency, increases attractiveness as employer).<\/p>\n<p>MAXIMIZE health promotion of products and services, that is to say maximize the health promotion properties of your product or service. This means customers get a greater experience from buying from you, and far more reasons to buy from you.<\/p>\n<p>INCORPORATE the Health message in your marketing, explaining how your product and service promotes well-being.<\/p>\n<p>Which leads me to ponder if a better qualification for being a CWO might be that of a veterinarian. They are after all responsible for keeping healthy animals healthy and productive. A health care professional of today probably doesn\u2019t have that kind of experience on humans. Makes you think\u2026<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Health is too important to be left to health professionals. Every company should have its own CWO &#8211; Chief Wellbeing Officer. The responsibilities of the CWO: MAXIMIZE health &#038; well-being of employees (reduces insurance costs, increases efficiency, increases attractiveness as employer). MAXIMIZE health promotion of products and services, that is to say maximize the health [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-2248","post","type-post","status-publish","format-standard","hentry","category-envisioning"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/avbp.net\/index.php?rest_route=\/wp\/v2\/posts\/2248"}],"collection":[{"href":"https:\/\/avbp.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/avbp.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/avbp.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/avbp.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2248"}],"version-history":[{"count":0,"href":"https:\/\/avbp.net\/index.php?rest_route=\/wp\/v2\/posts\/2248\/revisions"}],"wp:attachment":[{"href":"https:\/\/avbp.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/avbp.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/avbp.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}