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Centres of Well-Being

- an AVBP model designed to help organisations co-operate on developing a geographical area. The concept helps increase business from tourism and visitors coming for different kinds of treatments whilst increasing the sustainability of the area.

Three important components of the model:

• The development program (see diagram)
• Key elements (see list)
• The assessment of present position compared to potential (see explanation)

Key elements of the Centres of Well-Being model

• Development office - helps local businesses develop their services
• Trails - walking, cycling, canoeing etc. networked and co-ordinated with local transport networks
• Easy access via rail and other transport means
• One brand and one shared marketing service
• Central information service
• Range of treatment competencies and capabilities
• Range of things to do and see

Range of Assessment tools

We use a range of assessment tools to identify potential. Examples below...

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