Circular economy in diagrams: where logic breaks down and where financial incentives can work

Are your circle economy diagrams confusing your audience? This article aims to help you communicate clearly. As a staunch aficionado of reaching a resilient economy through sustainability I am all for circle economy thinking- if it ensures people get food on the table and a roof over their heads. Unclear delivery will not help our cause. We talk of circle economy from two angles: economy as a form of housekeeping and economy in terms of monetary flows. These are not always the same thing. The final section suggests a solution.